Services

Crisis response

When something has gone wrong, a client needs judgment before it needs words. A partner answers the 24-hour line in each office, and the partner who takes the call stays with the matter.

Our response work starts with facts. In the first hour we help a client establish what it knows, what it does not know and what it can safely say, and we write a holding statement that will still be true at the end of the day. Most statements issued in the first hour of a crisis are later corrected; the aim is that ours are not.

We then set up the matter as we would any other: a codename, a team, a single document that records every line the client has approved and when, and a rhythm of updates that suits the situation rather than the news cycle. Every external word goes through that document.

We work alongside a client’s lawyers from the start. Much of what we do in a crisis is help a client say something true and useful without saying something that will later be used against it, and that cannot be done well without counsel in the room.

What it involves

  • A partner on the 24-hour line in London and New York, calling back within a quarter of an hour
  • Holding statements, statements, questions and answers, and approved lines, kept in one record
  • Media handling: the calls, the briefings, the interviews and the decisions not to give one
  • Communications with employees, customers, regulators, investors and communities
  • Digital listening twice daily, and more often when it matters
  • A written account of the matter at its close, for the board and for the file

In practice In 2025 the median time between a call to the 24-hour line and a partner calling back was fourteen minutes. Forty-one matters began outside office hours.

Who to talk to